Revamping social media with new content

Background:
Connecto, partnering with the Swedish Public Employment Service (Arbetsförmedlingen), aims to support job seekers through the "Rusta och Matcha" program. Prior to working with Intent Media, Connecto had a presence on LinkedIn, Facebook, and Instagram but lacked video content and a TikTok strategy.

Our Approach:
Intent Media developed a comprehensive social media strategy to enhance Connecto's online presence.

We:

• Launched a TikTok account: Created engaging, short-form video content to reach a younger audience.
• Enhanced video content: Filmed and produced high-quality videos at Connecto's offices in Gothenburg and Helsingborg.
• Content diversification: Posted weekly, combining video and graphic posts.
• Targeted campaigns: Focused on promoting Connecto’s strengths and the benefits of the "Rusta och Matcha" program.

Results:

• Follower Growth: TikTok followers grew to 521, LinkedIn to 355, and a significant increase in Facebook and Instagram engagement.
• Impressions and Interactions: Instagram impressions rose by 614.47%, Facebook by 627.12%, and LinkedIn had impressive engagement.
• Content Performance: Created high-performing posts with thousands of impressions and interactions, driving significant brand visibility.

Conclusion:‍

Connecto successfully expanded its digital footprint and enhanced its brand reputation, attracting more participants to the "Rusta och Matcha" program and building a stronger connection with its audience.

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