Circle of Trust is a consulting firm specializing in management consultants, including project managers, solution architects, and software developers. Under the leadership of CEO Andreas, the company has focused on attracting new consultants and strengthening its brand through social media.
Challenge:
Circle of Trust needed to enhance its presence on social media platforms like LinkedIn, Instagram, and Facebook to attract more consultants and increase engagement with potential employees and industry peers.
Solution:
Intent Media collaborated with Circle of Trust to develop a comprehensive content strategy. We created and published short educational videos featuring the company’s consultants, as well as graphic posts to engage followers and showcase the company's expertise and culture.
Results:
- Increase in Followers:
- Circle of Trust's followers grew by 66.13%, especially on LinkedIn, reaching 496 followers (+60%).
- Impressions:
- The company achieved a total of 26.31K impressions (+65675%), primarily on LinkedIn (25.26K) and Instagram.
- Engagements:
- Total engagements rose by 3442.65%, with 2018 interactions on Instagram and 318 on LinkedIn (+367.65%).
- Content Creation:
- We produced and published 179 posts, including 60 posts on LinkedIn, which received high impressions and engagement.
CEO's Statement:
Andreas, CEO of Circle of Trust, has expressed great satisfaction with the results. He has received positive feedback from industry peers and acquaintances about the engaging and informative clips on LinkedIn.
Future:
Circle of Trust plans to continue working with Intent Media to further strengthen their digital presence and continue attracting top consultants to their team.
Insights from Social Media Data:
Reports show a significant increase in followers, impressions, and interactions across all platforms from November 2023 to June 2024.
This success has demonstrated the importance of a strong digital presence and the power of strategic content creation in reaching and engaging a broader audience.
What the client says:
"I highly recommend Abubaker and Intent Media Group. We have been working with them for a while now and we are very happy with the cooperation and their work."